10 Years of Entrepreneurs, and What I’ve Learnt

I started my entrepreneurial journey when I was 26 years old.

I didn’t really know what I wanted to or how I would do it, but I knew what type of woman I wanted to become: successful.  My definition of success was a woman who was smart, confident, hard working, positive, accomplished, contributed and most importantly, happy.  And with a strong passion and vision, I started on this journey to discover how to become this person– and I never turned back.

After 10 years, I have only just begun.  I have been a part of many ventures, two of which I have grew to become successful women communities: DivaGirl and Sexy & Wealthy in Heels.  I have learnt how to build community, be financially free, create systems and most importantly, give back to other women.  I have met and collaborated with amazing people and had the opportunity to fully engage my creative energy. I have attracted many amazing people to my life, including my current business partners, stellar best friends (Miami crew) and most importantly, my partner in life/future husband, Travis JohnsonIn my personal life, I am fortunate to have traveled to over 35 countries, build extensive life experiences and create my desired bi-coastal lifestyle. But the amazing part is… I have so much more to learn.

There were many wins and loses, smiles and tears, people who have come and gone, but the one thing that remained was my strong vision, intense work ethic and commitment to be fair and honest.  The past decade was quite a process- anyone who says being an entrepreneur is easy, is lying.  Yet looking back, I wouldn’t have changed a thing.

In my stage of my career, I just want to share… and give back.  So here I share my top ten things I have learnt being an entrepreneur:

  1. Your idea is good.  But not that good.
    Ideas are endless.  And over the past ten years, I have heard many.  But the power is in the execution; and turning your idea into action.  If you can’t plan, execute and maintain momentum, it all fades away.  Consistency is key to make your ideas… great.
  2. YOU are your best investment.
    Education is essential.  If you don’t know something, figure it out.  Don’t be naive in your decision making and don’t assume.  Education is power and you will always be the best investment in your business.
  3. Get it in writing.
    I have had people take business away, steal money, take advantage and disappear when owing.  And looking back, this could all have been avoided if it was in writing.  No matter what situation, put it in writing, especially when it comes to partnerships- as it also helps in legal situations.
  4. Money management is essential. 
    Many entrepreneurs focus on “making it big,” 10x your business or earning the 6-figures.  But having lots of money without a strong foundation of money management is pointless.  I do believe that this one subject that everyone should know– but the one that lacks the most.  It’s the small incremental and compounded investments that are most powerful.  Learn your management tools such as being frugal, paying yourself first, investing and the power of trading.
  5. There is no such thing as “luck.
    Anyone who is “successful,” deserves that title.  All successful people I know or who researched have gone through their own challenges, hardships, hard work and risks.  Being successful is also a mindset; determining what that means to you and being content when you have reached it.  Luck doesn’t exist in business- it’s a person who makes it happen.
  6. Learn how to leverage and duplicate.  Work smarter.
    With most successful people, they have mastered the concepts of leverage and duplication.  Find out what this means and how you can incorporate it within your brand and/or business; as it will help you work smarter.
  7. There will always be haters.
    No matter how kind, honest, hard working or consistent you are, there will always be others who see otherwise.  The important thing is to not to get emotionally attached in business, as people have their own battles to face.  Don’t focus on what other say; follow your own path and continue to be the best version of you.
  8. Have a plan B.  Then C.
    Just like in finance, don’t put all your eggs in one basket.  Planning is the key to all successful outcomes.  Learn how to effective build a plan, understand the pros and cons along the way and stick to your process.  Consistency and maintenance are two of the hardest things in business- so master the skill or learn from someone who has.
  9. The only constant is change. 
    If you don’t like change, then don’t be an entrepreneur.  Business is ever changing and evolving; including the people who come in and out of your life.  It’s part of the path, so ensure that you embrace change.  As the only thing that you can control is your reaction to it.
  10. And when all else fails, enjoy the ride.
    Entrepreneurship is not a destination– it is a journey.  You need to focus on why you became an entrepreneur in the first place- and hopefully it was to better yourself.  Enjoy the ride because in the end, it’s the only thing that matters.

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To celebrate my 10 years of entrepreneurship, I am hosting a 10-10-10 private seminar on August 9th to share my 10 ways to become a successful entrepreneur.  There are limited spots left, so register online.

In addition, I have released 10 spots to my summer SuccessBABE Business & Financial Teaser Training— if you are hard working and passionate, I would love to work with you.

I thank everyone who have inspired, influenced and shared this journey with me.  And now, I look forward to my next decade: life.

Stay fabulous. xo
Laura Furtado

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